IAA Mobility 2025: Mobility, Technology & Sustainability – Smart Infrastructure, Electrification & Connected Vehicles

Porsche unveiled the 911 Turbo S with a technology-forward performance package

CUPRA revealed the Tindaya Showcar with a driver-centric design stance
Hyundai introduced Concept THREE under IONIQ, targeting the compact European segment

Polestar 5 debuted in Munich, positioned as a luxury-performance GT
Renault launched the sixth-generation Clio with an E-Tech Full Hybrid option and refreshed design

Opel presented new electric models combining physical vehicles with virtual experiences

Lucid highlighted the Gravity SUV as an efficient high-performance entry
Audi showed present and future models, introducing the Q3 Sportback and Concept C

Volkswagen’s Elli and PowerCo launched a 20 MW, 40 MWh storage system to strengthen the energy backbone

Porsche paired product headlines with Tesla Supercharger access and a wireless charging introduction signal

Posts emphasized ultra-fast charging and bidirectional home charging as near-term priorities

Campaign work around the Audi Charging Hub underscored maturing premium charging formats

PowerCo’s Unified Cell platform surfaced as a European battery building block

Bosch advanced centralized E/E architectures as the base for software-defined mobility

Qualcomm and Google Cloud introduced agentic AI experiences aimed at enhanced in-car functionality

Holoride demonstrated geospatially aware immersive experiences as a new cabin content layer

Comparative views on BMW Panoramic iDrive and AAOS Multi Display highlighted interface architecture choices

Magna International and Seeing Machines progressed an occupant monitoring mirror partnership

Nissha positioned itself as a trusted technology collaborator with a partnership-first approach

Collaboration on home energy management was framed as essential for simplicity and cost outcomes

Multiple posts reinforced partnerships as the mechanism to accelerate competitiveness and speed

An Embedded Eco-Design pillar debut put design-for-sustainability on the engineering agenda

Manufacturer responsibility for batteries was highlighted as a core sustainability commitment

Hyundai’s concept line signaled playful design with sustainability emphasis
MoPla Solutions targeted rural mobility gaps with a digital platform approach
FLYNT’s ELCV prototype pointed to practical steps toward smarter, cleaner transport

Commentary warned that lifting the combustion engine ban would harm the remaining auto industry

European automakers were portrayed balancing EV showcases with policy lobbying tensions

Volkswagen leadership addressed affordability, autonomous driving, and Europe’s competitiveness

A nine-point perspective outlined actions required for future European automotive success

More than 350 world premieres and innovations were highlighted as the event’s volume marker

Munich was cast as Europe’s mobility capital through execution and visitor experience

The Allianz Arena’s IAA lighting and the new S-Bahn model underlined city-event integration

Fraunhofer showcased safety and connectivity research as Germany’s innovation anchor

Performance narratives supported brand identity through the 911 Turbo S and Polestar 5

CUPRA’s driver-first positioning countered fully autonomous narratives with human-centered control

Product stories blended power, design, and technology to sustain emotional appeal in electrification

PowerCo’s Unified Cell was presented as Europe’s scalable battery platform signal
CATL used its Munich Open Day to unveil a European-specific product, reinforcing regional focus